1.) Make sure it’s professional looking. No one likes looking at [...]]]> Your website is just one of the billion sites parked on the World Wide Web. Chances are, you don’t think yours will ever get noticed.
We hear your cries for cyber attention. Here are five ways to get people clicking on to your site.

1.) Make sure it’s professional looking.
No one likes looking at website that reminds them of a book report they wrote back in school. Invest in learning a good web design program (Dreamweaver MX and Microsoft Frontpage are good picks), and let your creative juices flow. Make sure it’s compelling, well-designed, and organized. People don’t exactly find it fun to weed through haystacks of cyberfiles to get the information that they want.
On that note, don’t make it a heavy site. Putting up some flash intros may be great eye candy, but the average internet surfer only waits 10 seconds for a page to load, and then they’re off to the next.

2.) Put your URL on every search engine possible.
Putting your URL on business cards and bugging your family and friends to check out your site won’t exactly increase traffic. Submitting it to search engines will make it easier for people to find you, provided that your webpage carries the topics they’re looking for. To understand how a search engine works, think of it as a “spider”: it crawls through your website, picking up words and information which would later be indexed in the search engine’s database. So make sure you pepper your site with keywords you think are relevant to what people are looking for. Web directories, like Yahoo!, are operated by humans who actually categorize the websites themselves.
If you don’t feel like submitting your website to numerous directories, consider subscribing to sites like www.submit-it.com, who, for a fee, will automatically submit your site to search engines and directories for you.

3.) Link everywhere.
Find other sites that carry similar content as yours and ask to exchange links. Create banners to be placed on other peoples’ websites, and offer to the same for them on your site. Add your URL on your e-mail signature. Join webrings if you must—there’s nothing like strength in numbers.

4.) Advertise offline.
The world of cyberspace isn’t enough to get you noticed. Write up press releases and send them to local newspapers and magazines. Print out fliers to be distributed. Just make sure that your site is already up and running to avoid giving people a bad impression (no one likes getting pumped up for something only to get disappointed).

5.) Interact with your readers.
Put up forums or message boards for your visitors to interact with each other. Chat rooms are often time-consuming for some, while message boards allows them to check back every so often for replies. Create an e-mail list so you can update your visitors about new developments, and always be open to feedback—that’s what will make your site even better.

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The overall page rank in [...]]]> Many surfers use the Google or Alexa bar that integrates into their web browsers which consequently makes it easier for them to search and navigate through Internet. However, how many have the “overall page rank” indicator on these bars which shows either a ranking or the importance of the page?

The overall page rank in directories like Google, Yahoo or Alexa is the key factor while doing a search. It decides which website or page deserves the top places in the results of the search of a keyword. The search engine basically calculates the importance of the webpage.

For example, let’s say that you prepared a webpage supplying the users with focused, detailed and understandable info. You think your page deserves a high importance, therefore when you search for the theme of your website, you believe it should be shown in the top 20. Well, sometimes life is cruel. If you don’t optimize your webpage for a specific keyword, if you don’t get enough inbound links directing the user to your site, you would be disappointed by the 1/10 importance rating in Google. Don’t give up! It’s still worth fighting for. There are several factors which decide the page rank of a website.

First of all, Internet is not like the streets of a city: if you put your “shop” in a busy street, people will drop by your place. No visit on Internet is a coincidence. You have to create your links from other sites (inbound links). You also have to increase the internal linking of your website so that visitors can just “hang around” in your site. So your first factor for the page rank is the linking of your page.

Secondly, pages which attract more users (i.e. number of unique daily users) are obviously more important in the “eyes” of the search engines. This, being the dependent variable in our equation, grows directly proportional to the inbound links. So, page rank also increases with the number of unique users.

At last, relative, focused content increases the importance of your page (page rank). Initially, every page you add to your site increases the overall page rank of the whole before you start adding in-context hyperlinks; “in-context” hyperlinks because according to Google authorities, the hyperlinks that you place inside the content of the page are accepted more valuable.

Briefly, on the web, there are no lucky days, no coincidences or no serendipities. If you want website traffic on your page, you have to create it yourself. You have to put quality, focused and original content, you have to increase the number of the inbound links. The website traffic on your site will increase automatically depending on the other variables. Finally, one day you will look at your site and see that the page rank has jumped from 1 to 4 or even higher. Then you will understand that “La vita e bella.”

Distributed by:
The Magic of Making Up Review
Amy Waterman

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One of the aims of using directories is to boost traffic. To achieve this, one must choose to be featured in [...]]]> Directories help locate websites within specific or definite categories. The difference between search engines and directories is that, directories feature only vetted websites, sites that have a certain standard and contain information of substance.

One of the aims of using directories is to boost traffic. To achieve this, one must choose to be featured in large, organized directories like Yahoo, DMOZ, and LookSmart. These will drive highly targeted traffic to you site (subject specific), increase significantly the link popularity, and Google PageRank.

To maximize exposure:

• Find a category that is most relevant to your website. The category and subcategories must totally fit the subject of your site and its purpose. For example, if your site is health related business the site must feature under health and not business. Only then, will surfers seeking health related websites access yours. Do a keyword search that is relevant to your site on the directory. The directory will throw up categories relevant to the key words. Choose one which is suited in all aspects.

• Coin a title and description that will boost traffic not reduce it. The title must be “dead on.” It should include the most important key word and if possible begin with a letter towards the beginning of the alphabet. And, the 15-25 word description should succinctly summarize the purpose or functions of your site. While being descriptive and informative, try and weave in as many keywords pertaining to your site as possible.

• Purchase keywords from one of the pay-per-click search engines or directories.

• Make the website search engine friendly.

• Pay attention to text and image content. Heavy images reduce search engine visibility.

• Use back links on appropriate directories and trade or business listings. Check out the back links used by competitors.

• Add new content regularly. This encourages visitors and search engine spiders to return. Make sure the content is keyword rich.

• Start and maintain a web log or blog. This can become an active way to boost traffic while simultaneously disseminating information.

• Market your website by printing its address on business cards, paper bags, packaging and so on. Distribute an e-zine or updates as newsletters regularly to customers and business associates.

• Consider paying search engines for improved listings and fast appraisal of your site.

• Direct content towards search engines by adopting cloaking technology.

• Run advertisements on related web sites and mailing lists.

• Adopt a reciprocal link program.

Maximize traffic by monitoring your traffic regularly. Analyze visitor movements and frequencies. Find out what is effective and what is redundant. Use cookies efficiently. Understand technology and use it to the maximum. Keep updated on new innovations and developments. Write down a workable website marketing strategy.

There are simple steps to victory: be different, make sure your website is refreshing and delivers what it promises; create a network of supporters; be honest in your business ventures; deliver on time at affordable costs; be a learner all your life, constantly innovate your website to keep stride with changing times; carve out an exclusive niche and diversify in directions that are relevant to your business module.

Create a daunting presence.

Distributed by:
The Magic of Making Up Review
Lee Baucom

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