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1. You have to send your newsletter on regular intervals. For instant, it could be first Monday of every month. Your readers will surely appreciate your permanency.

2. According to the attest researches your heading has to be less than 50 characters. It has to be engaging so you can prompt readers to open your message.

3. A lot of e-mail newsletter users read messages with preview panes. It means that the first few paragraphs of your newsletter have to be engaging in order to convince the recipient to keep reading.

4. In your newsletter use a table of contents to entice the reader. As well it is recommended to make your subject clickable so it is easy to navigate the newsletter.

5. It is better to make your newsletter well balanced with useful content and sales copy. In a perfect situation, your newsletter has to contain not less than 70 per cent content and minimal sales copy.

6. Include in your newsletter some irresistible special offers, promotions or discounts. These will give readers the reason to open your message and buy something.

7. You newsletter has to be simple. It has to be easy to scan and read.

8. You have to engage your readers. Ask them to submit feedback, respond to a survey questions or enter a contest.

9. Give your newsletter some personality.

10. You need to be sure that you re compliant with the can-spam act by including a link to unsubscribe with every e-mail you send.

11. It is recommended to include all the possible contact information including your physical address, phone number and website.

12. But it is not recommended to use your home address in the newsletter. Invest in a post office box to give your business the level of professionalism.

13. Invite your subscribers to forward to a friend.

14. Include in your newsletter regular columns. Make your newsletter predictable by including the same type of information in each issue.

15. As well include the note from the company president. It will add some personal element that readers will surely appreciate.

16. Try to minimize the use of different images and photos. Not every your reader has high speed internet access and images could make a newsletter difficult to download.

17. You newsletter has to be edited for grammar and punctuation. If your newsletter will have a lot of mistakes, it will start to lose its credibility.

18. Try to use high-contrast colors that are easy to read. The best is to use dark letters on light background.

19. Your font size has also to be easy to read. There is nothing worse than staining to read a newsletter.

20. Ask your recipients for feedback. Your newsletter could obnly get better if you listen to your readers.

In case you are looking for free newsletter templates – go to this web site. This is the place where you can see different newsletter templates and choose the ones that fit you better.

And a final piece of advice – today the Internet technologies give you a truly unique chance to choose exactly what you need at the best terms which are available on the market. Strange, but most of the people don’t use this chance. In real practice it means that you must use all the tools of today to get the information that you need.

Search Google and other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and participate in the discussion. All this will help you to build up a true vision of this market. Thus, giving you a real opportunity to make a wise and nicely balanced decision.

And also sign up to the RSS feed on this blog, because we will do the best to keep this blog tuned up to the day with new publications about becoming successful in the email marketing industry and getting time proven newsletter templates in particular.