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When I first started with my domains, I thought I would make them attractive with images all over and all kinds of gadgets for all my visitors to look at and play with. But I was forgetting one extremely important thing.

What I was forgetting was my focus. What was I trying to accomplish with my domain. Was I trying to entertain everybody or was I trying to sell products to make money. Well, of course, I wanted to sell what I was advertising, but I was getting side tracked and thought by making the website cute and fun, the sales would follow.

What happens when you do that is your prospective buyers get side tracked also. You are taking their focus away from the product to the cute and fun things. If you look at the websites of all the successful promoters and gurus, you will find a simple, straight forward sales page. And the best pages are relatively short. Short so that you do not have to scroll down to see the whole page including the opt-in box.
Normally when you first start out, you have one website. You decide on a domain name, find a hosting service and presto, you’re on the web. Most of the advice I received when I first started was to post a blog every other day on my site to keep things interesting. So, I was putting a link to my opt-in page in that blog and hoped people would click on it and go there. That’s alright, but its not really making the most of your site for what you want to do with it.

If you are promoting as an affiliate, then you will have access to an assortment of sales pages that post on your site. If you have your own product or service to sell then you can have your sales pages made for you by one of the many services you can find by doing a Google search or you can make your own. There are a couple ways of doing this.

One way is to make the home page of your site a “static” page,opposed to a “dynamic” page. A static page remains the same while a dynamic page changes with every post. To make or understand how to make a static page with Wordpress, I would recommend visiting Mark McLaren’s website mcbuzz.wordpress.com. On the static page you can create your sales page with images and opt-in box using the html option in your admin area. You can also have an opt-in box on your sidebar if you are indeed using wordpress and a widget ready theme. Just go to your admin>appearance>widgets and select a text box, drag it over to the sidebar insert area, open it up and insert your autoresponder code, save and close.

My preference, and I think the best way, is to make your own page with a html editor. I use NVU, its a free download, and after playing around with it a bit, you will be able to create your very own zinger sales and opt-in pages. If you do a Google search on NVU Tutorials you’ll find good instructions on how to use NVU plus the new Kompozer editor that is, basically, the replacement for NVU. With both of these you can create, design, and then publish your new pages to your site.

This way you can create tables, insert images along side your sales copy, have your choice of about a zillion different fonts, and pretty much do whatever you want. And, of course, be able to insert your autoresponder code on the source page. You can even modify that a little to place it where you want.

Now, if you want your sales page to be the page that comes up when someone types or pastes your domain name in their browser, you need to change a thing or two. If you don’t, you will have to have a link or people will have to type in something like http://yourdomainname.com/yoursalespage.html.
First of all, your home page will be listed as /index.php(I’m using Wordpress as the example in this article). You will need to change this to something else. I just insert “old” in front of index so I can undo what I did in case the wagons start to circle. And I make this change in FileZilla just because its easier for me to identify the right page to change there.

Secondly, then, you will want to save your new page as index.html and after completing the previous step, publish it to your website using your html editor or save it to your desktop and use your FTP Client to upload it. I always check to make sure everything works before moving on.
You can also include a link in your sales page to other pages at your website – like to your blog, resource,about, or any other page. If you use Adwords you will be able to use your actual domain address instead of a long drawn out URL that you would use something like tinyurl to shorten.
Best of luck and I hope this is of some value.

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