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If you have been striving to be successful online then you already know that you need to form a targeted ‘opt-in‘ list.

An ‘opt-in’ list is basically a database of names and email addresses that have subscribed to an email list via a web form giving that list owner permission to send them recurring emails on the subject matter they are involved in. Another name for this is ‘permission based email’.

Permission based email marketing is where the big money is made because it gives you the capability to follow-up with your possible customers until they decide to buy from you.

Step #1. Select the market you want to operate in.
Find out who your target market is for the product or service your going to offer.

In order to do this you need to do some keyword research using keywords associated to your target market.

Without a doubt one of the best free tools to use is the Google’s Search Based Keywords Tool … http://www.google.com/sktool/#

Basically type in the primary keywords connected to your target market in the form provided.

This will provide you five vital pieces of information:
(1) A list of long-tailed keyword phrases containing the main keyword you entered,
(2) A trend analysis of each keyword phrase that will help you establish if interest in this phrase is diminishing or growing,
(3) The quantity of times this keyword phrase has been searched in the preceding month.
(4) The amount of competition for this particular keyword phrase and
(5) An approximation of the amount of money being paid in Google Adwords to have this keyword phrase send traffic to an Adwords user’s website or blog. You won’t be bidding on any keywords but this does indicate to you that this actual keyword phrase is a valuable phrase or not.

Step #2. Locate a product or service that will help out the customer solve there problems?

You need to become an affiliate for a company before you can market their products. But, becoming an affiliate is a very easy task.

Probably one of the best places to find digital products is ClickBank. They have over 10,000 digital products in numerous different niches. Here is their web address: http://www.clickbank.com

Step #3. Acquire your promotional material from the product owner.

Practically everytime the owner of the product or service will have previously created some promotional material if you are using ClickBank. What you should look for is a minimum of a 3 – 5 email series that you can copy and place in your autoresponder follow-up system and a sales page.

Step #4. Get an autoresponder account.

You must have an autoresponder account Set-Up before you form your lead capture page. Because this is where your potential customers are going to submit their name and email address so you can start to send your email series. The process of sending them small bits of information on a pre-determined schedule is the process of permission based email marketing.

Step #5. Create a simple one page lead generation page.

Set-up your lead capture page to your email follow-up system that your likely customers will come to and opt-in to.

Step #6. You need to determine what ‘Incentive’ to use.

What I mean by ‘Incentive’ is… what are you going to offer them for FREE to get them to subscribe to your opt-in list.

A number of ideas of ‘Incentives’ are: ebooks, special reports, mini-courses, coupons, etc.

As soon as they opt-in to your list, your autoresponder system will do the selling for you. Wthout question, permission based email marketing, once it is set up is a hands off fully automatic sales system and is the key to any successful online business.