The success of your permission based email marketing campaign is often based on a set of complex factors. Nonetheless, many of these concerns can be aggressively managed to guarantee an highly efficient response.
When developing your next targeted email marketing campaign, reflect on the following guiding principles.
1. Your List.
Unquestionably one of the most key aspects of any permission based email marketing campaign, your list is precisely correlated to your success. Are your names current? Have they agreed to be solicited to? Have they displayed an awareness in products or services like to your own? Make sure that you are utilizing a house list (names you collected on your own).
2. Your Subject Line.
Getting a user to open your communication is supreme in any permission based email marketing campaign. The best way to determine the subject line that works best is to break down your emails into three random yet equal groups. Quantify the response to each email and use the highest yielding one as your control. In follow up emails, attempt to outperform the response rate of your control email.
3. Your Send Line.
What information shows up on the send line of your email? Will your prospects be acquainted with it? Have they been waiting to hear from you? Often times, emails are trashed without ever being reviewed due to an unfamiliar sender name. Your sender name should be
brief and easily understood.
4. Track Your Results.
Tracking permits you to determine who read your message and clicked on a link or multiple links within your email. By learning what worked and what idn’t, you can duplicate similar success on your next email. As explained above, tracking is very important when testing subject lines, embedded links, and other direct response vehicles.
5. Be Absolutely Certain Your Unsubscribe Procedure Is In Order and Functioning.
The CAN-SPAM act of 2003 dictates that all email messages include clear instructions on how to opt-out from later mailings. Give an unsubscribe procedure that enables those receiving your email to send you an email and specify their desire to opt-out from receiving further emails from you or your enterprise. If recipients have made up their minds that they no longer want to hear from you, it’s in your best interest to delete them from your targeted email marketing list.
6. Your Pics Are Fittingly Referenced and You’ve Utilized ‘alt’ Tags in Each Appearance.
Incorrectly referencing your photos in your permission based email marketing campaign can causethem to appear broken when you send your message – the dreaded ‘red x.’ To guarantee the pic is referenced suitably it must appear as, img src=”http://www.yourdomain.com….” rather than, img src=”/images/picture.jpg”. Alt tags are another vital part of your pics. The new security features on practically every email client these days turns off images automatically. Having alt tags in place permits your subscriber to identify the pic and determine if it is OK to enable.
7. You Must Test, Test, Test!
You must test your permission based email marketing campaign. No matter what your involvement with targeted email marketing to be, it is
vital that you respect the rules above for successful results. Additionally, the key is to test, test, test! After each email campaign, appraise your opens, click-throughs, and purchases.
Record the specific date, time, list, subject line, and content used to produce your results. Refer back to your documents before your next campaign.
Permission based email marketing does not have to be a difficult form of marketing. There are countless best practices you can stick to and some simple rules that ensure successful delivery, open and conversion. By keeping to the simple rules presented in this article, you’ll not only deliver a successful email campaign, you’ll come
across a reliable method for making money for your
venture.
You would be wise to learn more about permission based email marketing, targeted email marketing and other valuable aspects of permission email marketing before launching your own campaign.
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