Need large marketing jump on a modest marketing budget? Here are five ways you can maximize your online marketing to generate web traffic and leads without robbing the bank .
Search Engines – If your website can’t be seen on search engine results pages, you are passing up potential traffic. Search engine optimization (SEO) is the process of making higher your search page position , thereby maximizing traffic and attracting potential consumers . Rank is determined by a number of factors containing relevant keywords, fresh content, inbound links, and reputation. Search engine crawlers also look at things that happen behind the scenes, such as proper tags, links, and HTML. The first step in optimizing your website is to register with each major search engine (Google, Yahoo!, Bing) and accept their website configuration instructions.
Valuable Content – interfusing various types of content (webinars, webcasts, white papers, articles, news releases) into your web presence provides value to your clients and prospects while making recognition for your organization. Frequently adding keyword-rich content to your website will make search engine visibility greater , and distributing your content through online publishers or media sharing sites will encourage inbound links. In addition, your content can be a useful lead generation tool – prospects are usually agreeable to share their contact information in exchange for something of value.
Email Communication – Email is a highly effectual and providing adequate financial return way to deliver targeted marketing messages. Contact lists can be arranged and sent emails that speak to their particular purchasing behaviour or interests, which leads to better response. Email newsletters are another easy way to regularly connect with prospective, current, and former customers in order to share news and information. To promote your newsletter, you can affix online registration forms and email archives to your website.
Social Media – Blogs, wikis, forums, media-sharing sites (YouTube, Flickr), social networking sites (Facebook, Twitter, LinkedIn), social bookmarking sites (Digg, Delicious, StumpleUpon, Reddit), and other social media give your organization an opportunity to spread important information, openly communicate with customers and prospective customers , and drive traffic to your website. Find the online communities where your customers and prospective customers gather and start participating in the debate . You can then integrate these communities with your corporate website through content feeds and links that allow visitors to easily share your content with other users.
Tracking and Analytics – All marketing efforts should be equally tracked and evaluated. Search engine accounts and web tracking tools, such as Google Analytics and Alerts, give you a possibility to monitor online performance and visitor behavior. Tracking information may contain conversions, inbound links, traffic sources, bounce rates, and keywords that have led people to the site. With this information, you are able to evaluate the effectiveness of both your online and offline marketing efforts, then make decisions regarding future marketing plans.
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